
The masterclass and roadmap for heart-led, conscious business owners to learn the pillars of Ethical Entrepreneurship and become a world class leader.
Live Training on November 1st, 2022 from 1-3pm GMT
Plus lifetime access to replays
Investment: £33
BOOK YOUR SPOT TODAY

Are you feeling it, too?
Chances are, if you’re here, the answer to that question is probably yes.
And I didn’t even have to give context to what or why.
The truth is, you’re likely here because of the type of person you are and the type of business you want to run. You want to do good. That’s why you got into business in the first place.
And, there’s a lot of noise out there in the online world.
Trauma is just another buzzword and with every second post there's another huge money milestone celebrated.
Marketing seems to be about who can shout the loudest, not who can do the best work or has the greatest intentions.
And, you’re over there wondering how you continue to run a successful, profitable business that prioritises service and impact over profit, but… you still have to make money. Otherwise, it’s not a business, it’s a hobby.
It feels like you either have to implement practices that don’t feel good for you or you won’t make any money.
I’m here to tell you that’s not true.
You get to run a business that feels good, does good and is actually sustainable long term.


This is why I created
The Ethical Upgrade training
There’s a shift happening in the way that coaches, business owners and online service providers are operating their businesses, and consumers are more informed and educated about how and where to spend their money now than ever before.
And, it’s for good reason.
The online world was left to its own devices for some time, and some damage has sadly been done.
Leaving the rest of us, heart-led, conscious entrepreneurs wondering…
But, how do we do better?
Well, I’ve done what my research-based brain does best, and I’ve created a framework that I think works as a great guideline for human-centred business practices.
Introducing…
The 4 Pillars of Ethical Entrepreneurship

Evolution
This is about our personal evolution as human beings and leaders. It includes integration and training. It’s what allows us to be in ethical alignment on an embodied level and to constantly upgrade our work. Our own integration and trauma healing is a fundamental part of this - because we cannot upgrade our work or refine our capacity if we are functioning from within a lot of unconscious processes and dysregulation. Our own ethical growth as human beings is not only at the heart of trauma healing, but also at the heart of being in ethical alignment in our work.

Integrity
Can you lead your business with the truth?
Can you promote your services with the truth?
Can you work with your clients with a commitment to what’s true?
Working at the level of truth means that we are infusing the whole foundation of our business in the energy of honesty. Needing to change the truth in our business, whether that’s about how we sell ourselves or work with our clients, is a sign that we have a very leaky ethical foundation.

Sustainability
Is your business sustainable? How do you know?
Are you operating your business in a way that supports the long-term wellbeing of yourself and others?
Or are you operating your business in a way that is dishonoring resources – your own, and others?
Are you stuck in the need to consume more and more, to extract from others and yourself?
Are you running on the energy of scarcity and fear?
Modeling your business on extraction and scarcity is not only unsustainable and unenjoyable, but it’s also deeply depleting and out of ethical alignment. This is the legacy of collective trauma, capitalism and colonialism and it’s not something we have to perpetuate in our business when we bring a new level of awakened embodiment.

Relationality
Both ourselves and those we work with should be enriched by our work.
Do you know how to foster relationships that are safe and reciprocal?
To hold transformational space?
To co-create safety?
Not to seek power-over or domination, but reciprocity; a mutual flow of energy between ourselves and those we support.
Outside of concepts, do you have the skillset to feel confident in how you do this?
And this is what I’m going to break down in
The Ethical Upgrade:
How to be an Ethical Entrepreneur training
Book your spot

This is for you if…
✢ You feel let down / disappointed by industry standards (or lack thereof)
✢ You’re potentially noticing a sense of shame or embarrassment about they way you have been doing things that you can now see are not the way you want to do things (if this is you, I want to celebrate you for even recognising it and wanting to change)
✢ You’re not fully IN your business as much as you want to be because you feel like there are missing puzzle pieces around how to create a culture that is honouring and does good (and also makes money, because you are a business at the end of the day)
✢ You feel like you are holding back in your business because of the uncertainty / nervousness you feel around how to do things and you know you’re not reaching your full potential, either
✢ You’re ready to be the one to do things differently
✢ You’re out of alignment with the tactics and strategies you were taught (and maybe paid a lot of money to be taught!)
✢ You want to do business differently and make a real difference but you’re not sure how
✢ You’re feeling sad about the state of things and what you see being normalised and glorified
You’ll leave this training with…
✢ A new sense of the word impact and how to create a ripple effect of positive impact with your work
✢ A connection to your heart and soul mission to create positive change
✢ Confidence and clarity in how to run your business in a way that honours the human experience of others and intentionally promotes a healthy culture
✢ Like someone just opened a window and breathed a fresh breath of air into the spirit of your business
✢ Grounded in a new sense of what's possible/new sense of clarity in running a business that feels truly good and truly does good (yes, you can have both. I promise!)
✢ A sense of lightness, expansion, inspiration, hope and possibility
✢ Tangible steps/ areas to focus on that you will walk away and implement immediately
✢ Full disclosure: you will also get an invitation to my trauma-informed entrepreneur course, Anchored. This will be a small piece of what I’ll talk about at the end of the two full days of training, and if it feels relevant for you, wonderful, if not you won’t be sad you joined.


Everything you need to know:
This is two full hours of training happening November 1st, 2022 from 1-3 pm GMT. You can join us for a one-time investment of £33.
Plus you will have lifetime access to the recording and the replay will be sent out after the session if you can’t make it live.
You’ll walk away with practical, research-backed, trauma-informed and real world business advice and methods you can implement to improve the ethics, culture and intention of your business immediately.
The world is a better place with entrepreneurs like you in it. I believe this work will truly shift the paradigm of business and the way we operate in this world and it’s needed now more than ever. I’m so grateful to have you on this journey with me. And I’m grateful that you care enough to be here.