The trauma-informed professional certification program for heart-centred leaders who want to serve their clients and lead their businesses with more integrity, safety and connection
‘If you want to improve the world, start by making people feel safer’.
~Stephen Porges~
There has never been a better time to become a trauma-informed professional.
The world needs us all to show up differently.
Being trauma-informed isn't something that you tick off a list. It’s not just a check box or a marketing buzzword or fancy title. It's not something you ‘get’ from a one-off workshop or an afternoon.
It is an embodiment.
But, you already knew that. And that’s why you’re here.
To be truly trauma-informed is about who you are being. Not what you are doing or achieving. It means that you learn how to become an anchor of safety for your clients. That you centre the needs and the nervous systems of others, and learn how to create safe connections in every aspect of your business
Your business will completely transform when you fully embody what it means to lead through a trauma-informed lens.
There is a shift happening, can you feel it?
The way we do business is changing.
And this change is GOOD.
We are starting to awaken to a new way of being and doing business.
A way that respects the humanity of others.
People want connection
People want trust
People want equality
People want safety
People want growth and real, sustainable transformation
They NEED these things.
To understand the nuances of this as a professional is to have an embodied understanding of the nervous system, marketing, sales, operations, facilitation and yourself as a leader how it matters most right now.
This certification will not only change the way you serve your clients, it will completely transform the way you approach your entire business and how you feel within it.
Every interaction we have with our clients, our teams and our communities is an opportunity to build safety and connection.
And safety and connection are the foundations we all need in order to have integrity, trust, confidence and alignment in our work and in our lives.
Whilst most of us have only good intentions for our clients and the way we run our businesses, good intentions are, sadly, not enough.
Good intentions are not sufficient to ensure that you - in every aspect of your business - are anchoring the experience of safety, choice and honour into everything you do.
Good intentions can (and do) still cause harm.
Good intentions can (and do) still result in mixed-messages and lacklustre results.
Good intentions alone are not the key to multiplying your message, your impact and the mission of your work.
Becoming trauma-informed, and learning how to actually embody the change you seek to create is the key to a business that you can feel truly, deeply proud of.
Trauma-informed is not simply a cognitive experience. It is also a matter of the heart.
Learning how to create a business that deeply honours our clients, our communities and ourselves is how we help others to embody consent and make empowered choices
(which is ultimately what allows people to fully engage and experience transformation)
YOU.
You are a talented coach, healer, or facilitator of change.
Maybe you’re a service provider who deeply cares about the impact of your work.
You are a leader who naturally operates with a heart-centred approach in everything you do, who is committed to impacting real change with your work.
I want to celebrate you. The world needs more people to show up exactly as you do.
You, who cares not only about what you are saying or doing, but who you are being, and how you are doing business.
And, I want to invite you to join me on a 5 month journey towards anchoring consent, empowered choice and safety in every aspect of your business so that you can embody what it means to be trauma-informed and devote yourself to serving from a place of true integrity.
Teo has worked with Claire in both Anchored & The Vibrant Woman Method.
Here's what she has to say about her experience...
I believe that when more and more leaders like you gain the tools and knowledge to lead from a trauma-informed place, we will change the world (and how we work within it).
Becoming trauma-informed is an embodied and experiential learning process.
It is both a deeply personal and professional journey that allows us to cultivate the kind of business that deeply honours those we serve, and that honours ourselves within that process.
It offers us the experience of getting to know our own nervous system so that we can then better understand the nervous system state of others and lead from a place of greater self-connection
It teaches us how to cultivate deep presence and attunement inside our own minds and bodies so that we can embody that for the world around us
And, perhaps most importantly, it opens us up to a new way of doing business that infuses a sense of consent, connection and empowered choice into the hearts and bodies of those we serve
When we choose to learn the skills and tools to become a trauma-informed entrepreneur we can then begin to operate our business, serve our clients and market ourselves in a way that puts our humanness first..
It’s time to participate in our business in a richer, more resourced and responsible way.
Let's create some impactful change, together.
This is not a course designed for self-healing. Neither is it a course to teach you how to work with trauma. This is a professional training course designed to help you cultivate an experience of safety and connection for your clients and turn your business into a beacon of integrity that honours the humanity of others. A business that helps you to deeply honour yourself, your clients and your community.
And just take a look at the
course content breakdown...
MODULE 1: Anchoring in knowledge + understanding
Defining ‘trauma-informed’
The guiding principles of being a trauma-informed entrepreneur
Trauma and nervous system dysregulation
The impacts of trauma and how we cope
Polyvagal theory and being poly-vagal informed
The 3 organizing principles of polyvagal theory - neuroception, co regulation, hierarchy
What the nervous system needs to register safety and how to start integrating them within your scope of practice
MODULE 2: Anchoring safety in ourselves
Understanding the link between self-regulation and co-regulation
Getting to know our own nervous system states and responses
Somatic, poly-vagal informed techniques to cultivate greater self-regulation so that we can
feel greater safeness inside ourselves and offer this to our clients
Developing more mindful awareness of ourselves and getting more intimate with our own being
Self-connection and self-care in and between sessions/leading groups
Strategies to manage being triggered in client/group sessions
MODULE 3: Anchoring safety in the relationship - polyvagal-informed spaceholding
Cultivating relational attunement
Learn how to become an anchor of safeness for your clients - being a calm and regulated presence for others
Co-regulation, neuroception & the social engagement system & exploring embodied experiences of these
Cultivating attunement, connection and deep presence
How to manage and follow-up with clients if they become extremely distressed in session / call
Understanding attachment styles and how these can impact work with clients as well as our leadership
MODULE 4: Anchoring in Trauma-Informed Coaching Skills
Foundational trauma-informed coaching skills to be able to support your clients and their transformation. Grounding your coaching practice in these essential coaching skills is a key part of developing your capacity to skillfully support your clients in safe, consensual and trauma-informed ways.
These skills will change your coaching practice, how you work and the effectiveness of your work in ever-evolving ways.
Attunement
Resourcing
Pendulation
Titration
Containment
Grounding
Orienting
Somatic presenting
Cultivating agency
Relational psychoeducational
Nurturing expansion and aliveness
There will be the extra opportunity to practice these skills and develop competency in triad practice sessions outside of the live training time.
MODULE 5: Anchoring in integrity
Clarifying and acting within your scope of practice
Understanding and honouring consent
Creating policies and procedures that manage expectations and make your clients feel honoured and respected
Client on-boarding and off-boarding procedures
Navigating challenging client dynamics with integrity and respect
Understanding transference and countertransference - how these show up and how to navigate them
Understanding and exploring healthy repair practices to deal with ruptures in relationships
Anchoring in liberatory thinking and equity-focused leadership (*IMPORTANT: as a White woman, it is not my place, experience or expertise to teach you anti-racism work; that is work you should pay Black people for. However, I will present you with a framework for becoming a more equity-focused-leader and point you to helpful resources that you should further invest your time, energy and resources into).
MODULE 6: Anchoring in Ethical Copywriting & Trauma-Informed Marketing
Co-Taught by Claire and Jas from Ardea Creative
Leading with the nervous system in mind
Understanding the principles of ethical persuasion and using these to guide your sales, marketing and also how you decide to purchase from others
Understanding the cultural context of modern day marketing and sales
How to do sales calls that honour you and your potential clients
What is Ethical Copywriting and why does it matter?
Understanding marketing tactics that can and do harm
How to conduct industry research
Brand voice & values-led marketing
Prioritising choice on Sales Pages
3 Effective marketing tactics explained
Crafting copy that is more accessible and inclusive
Honouring your own humanity and ways to support yourself through greater visibility and expansion in marketing
Introducing Jas from Ardea Creative
Co-Teacher on Module 6: Anchoring in Ethical Copywriting & Trauma-Informed Marketing
'Marketing is a form of storytelling and the stories we tell matter. Words can harm or heal. So the way we sell, the language we use to market and the stories we tell have an impact. This training seeks to answer the question:
How can we make sure that the impact of our marketing helps shape a more trauma-informed and caring approach to raise industry standards?
Marketing can be about connecting with people, sharing our ideas, mission and values with the world. It should never be about misleading anyone with manipulative tactics to make a sale. Marketing can play a huge role in shaping the kind of world we want to see. It has the potential to spark new ways of thinking, start important conversations and challenge the status quo.
A bubbling excitement and passion for a more ethical way of doing business and marketing has infused this training!'
Jasmine is co-founder & director of Ardea Creative (@ardea_creative), a human-first remote branding studio. Their specialism is ethical copywriting and design for social and environmental impact. As a big believer in the power of storytelling, Jas' work is informed by the idea that words connect people and the stories we tell can help shape a kinder, fairer world.
She's been writing for publication for 15 years including, but not limited to, opinion pieces, lifestyle blogs, campaign articles, and reviews. Her professional writing currently focuses on copy and content writing for social and/or environmental impact brands, ethical entrepreneurs and small businesses that challenge the status quo.
Alongside teaching, mentoring and working in ethical copywriting, Jas is also a well-being retreat leader having run retreats globally as a yoga teacher. She has done various yoga teacher training and 4 years ago did a Yoga Therapeutics 9 month training with trauma-informed modules. This newfound awareness of trauma, had a ripple effect on her work in digital marketing, as well as her behind the scenes business systems.
As a queer woman managing chronic illness, the online business space and world of wellness can feel alienating to Jas. She's here to disrupt traditional marketing tactics and be part of a growing movement for change in the industry.
In her time off Jas can be found walking in nature, singing along to her favourite songs and enjoying quality time with her loved ones.
Upcoming training dates:
▸ 24th May 23 (BST)
▸ 7th June 23 (BST)
▸ 21st June 23 (BST)
▸ 5th July 23 (BST)
▸ 19th July 23 (BST)
▸ 9th August 23 (BST)
▸ 23rd August 23 (BST)
▸ 6th September 23 (BST)
▸ 20th September 23 (BST)
▸ 4th October 23 (BST)
▸ 18th October 23 (BST)
▸ 1st November 23 (GMT)
All live calls are held at 1pm BST / GMT . To use a time converter, click here.
is for you if:
→ You understand the importance of learning how to approach your clients, your services, your marketing, your self through a trauma-informed lens and you are proactively trying to market your business and your message in deeper integrity
→ You want to be able to proudly and assuredly stand behind being ‘trauma-informed’ from a palace of embodiment and skill, rather than simply paying lip-service being ‘trauma-informed’
→ You would like to learn the skills and tools required to embody and cultivate a safe relational field so that no matter what your particular scope of practice, you are able to serve your clients in a deeper, more relational and meaningful way.
→ You would like to feel confident in holding safe space for others and actively cultivate an experience of safeness for your clients and in every aspect of your business
→ You are dedicated to leading your clients, team, community and business from a place of integrity, compassion and understanding
→ You believe in centering the experiences, needs, emotions and nervous systems of others over power, manipulation and profit
→ You are eager and excited to learn how to become a safer, more regulated presence and serve your clients in a deeper way
If you are a coach, therapist, professional or facilitator that works with and holds space for people in any capacity, this is for you.
Being trauma informed is about both ourselves and our clients experiencing empowered CHOICE.
is not for you if:
→ You are looking for a personal healing course
→ You’re not interested in learning how to embody more consent and choice in your business
→ You have no interest in learning more about the nervous system and trauma
→ You are only interested in how you can make more money in your business
→ You not willing to get uncomfortable
→ You’re not open to practising new tools and skills inside and outside of the live classes
→ You are looking for a ‘strategy’ in your business to make more sales
→ You are just doing this out of obligation but you have no true interest in becoming a trauma informed entrepreneur
→ You don’t currently have the time or energy to commit to this embodied learning journey
→ You’re not interested in looking through a systemic lens, in recognising the effects of systemic oppression and doing your own ongoing work alongside this course to recognise your own implicit biases and dismantle systemic oppression
Why I’m so committed to bringing greater awareness to trauma in the business space
About 6 years ago I had a monumental shift that forever altered my life and my business.
I stood in my kitchen holding a steaming cup of tea and I suddenly had the embodied understanding - like a penny dropping down into my solar plexus - that I was suffering from the effects of trauma. At that moment I felt as if, for the first time, I made so much sense. It was a deeply validating and comforting experience because I finally had a lens through which I could understand myself and all of my struggles in a new way. (A way that didn’t say ‘well, you’re just screwed up and not like anyone else’). I remember thinking ‘of course!’ - as if, how could I have not known this for so long. Because once I knew, it was all just so obvious.
This realisation, and the journey I took myself on in its aftermath, completely changed the way I saw myself, my clients, my family, my relationships: everything. It was the catalyst for so much healing and growth and it is the reason why I was able to stop living in so much fear, hiding from the world and myself and start using my voice and gifts to create a new life and successful business.
Whether we realise it or not, trauma and its impacts affect us all.
For so long not only have we had a very limited understanding of what trauma actually is, how it shapes us and how to work with it effectively, but we have also entirely left it out of conversations in business and entrepreneurship.
This is a conversation that needs to happen and one I have been initiating for years, because when we don’t have this conversation we create so much harm and we block our evolution, both on individual and societal levels.
Our current society as it stands is distinctly trauma-UN-informed. When it comes to business…it only gets worse.
Many people who are running successful businesses and holding space for hundreds, thousands of people every year have never learned how to actually hold space - how to skillfully and intentionally cultivate attunement and relational safety through an understanding of trauma. Many leaders have little (if any) understanding of the nervous system - which fundamentally means they are lacking a crucial piece of understanding about the human experience (which isn’t great when you’re in the business of helping people). Furthermore, many leaders are selling their services, marketing themselves and operating within their businesses in ways that (unintentionally) do harm. Not because they would ever want to do this - but because they don’t know what they don’t know.
When I looked around at what was on offer for trauma-informed training I saw so many things that were lacking depth or entirely missing. Most trainings felt like footnotes (e.g a one class/ 1 hr workshop as part of a larger coaching course), were short and superficial, didn’t include self-connection work, space-holding skills, rich experiential and somatic practices, time to build on learning in a longer-term community container, and completely missed any training on leadership or how to operate and market our businesses through a trauma-informed lens. I thought, ‘yikes’. And then I thought ‘well babes, you’d better get busy’. So that’s what I did.
I’ve created a training that I am truly proud of. It’s exciting and a little scary and I am here for it all!
The journey to becoming an ANCHORED Trauma-Informed Entrepreneur is a journey that will transform ourselves, our client’s lives and our businesses.
It matters.
I hope you think so, too.
Annique Sampson
Certified Life Coach
"Anchored went above and beyond my expectations. Claire not only brought a high level of integrity and expertise to the program through content, but also a skillful sensitivity and attunement to our group. I felt truly enriched academically and also deeply nourished on a nervous system level.
I am applying the concepts and tools in my coaching & healing practice, and am so pleased with the impact! I grew in confidence and competence, and more importantly trust in myself and my clients.
I highly recommend Claire and Anchored to any practitioner looking to evolve in their understanding of the nervous system, trauma and how to better support their clients."
ANCHORED is not just a cognitive journey of knowledge and education — but an embodied and experiential journey into how to reclaim a sense of safeness for the people you serve, your business, and yourself.
THIS IS A JOURNEY THAT WILL TRANSFORM YOUR BUSINESS, YOUR CLIENT'S LIVES, AND YOURSELF.
What you will receive when you join us…
Bi-weekly Live Group Coaching and Q&A Calls:
Come to live sessions weekly to answer any questions, participate in experiential learning and gain a deeper understanding of the skills, knowledge and tools we need to be able to operate a trauma-informed business.
Trauma-Informed Experiential Trainings:
This is where ‘the work’ really begins. Experiential trainings and guided practices designed specifically to help you become a safe space-holder and embody more regulation within your own nervous system AND in the nervous systems of the people you serve so that you can create more attunement, trust and safety in the relational field between yourself and your clients.
Trauma-Informed Marketing & Entrepreneurship Trainings:
The practices, skills and tools you need to be able to market your business and sell your services through a trauma-informed lens — not only so that your business isn’t doing any harm, but so that it is actually helping others to embody greater consent, choice and connection
Lifetime Access to All Course Materials:
Including class recordings, guided practices, handouts and experiential work after the end of the course.
Access to Me in Between Sessions & after the Program Ends:
I will be there to support you and answer any questions throughout the duration of the professional training PLUS for a 4-week integration period following the live calls. This is some of the most important work of your professional life, and I’ll be there with you every step of the way.
The ANCHORED Community:
Join a private online community of like-minded business owners on a common mission to transform their business and the way they serve their clients. This is your communityspace for deepened learning, reflection and connection with me and the group.
ANCHORED Certification:
Anchored is a professionally certified training, accredited with the IPHM. Being accredited by the IPHM is one of the most recognisable signs of quality internationally, indicating that both trainer and training have a commitment to excellence and have met a particular standard.
On successful completion and upon meeting the coursework requirements (see below), you will be awarded a certification, be able to use the ‘ANCHORED Trauma Informed Entrepreneur™’ logo on your website and list it as part of your continuing education and training.
Coursework
This professionally certified course will give you the authority to stand in integrity as a trauma-informed professional inside your business. It is a signal to others that you have credibility and that you have truly done the work (because, let's face it, there are a LOT of people paying lip service to being trauma-informed who lack any real depth or training in this area).
Receiving the certificate is contingent upon completion of the coursework (there are 2 pieces of written coursework per module). There is no deadline by which you must complete the coursework, however you will not receive your certificate until it is submitted. The coursework takes the form of reflective written essays (500 words minimum each) based on a core theme of each module in addition to a workbook (one workbook per module - a series of short-answer/multiple choice questions based on the learning in that module to show engagement and understanding of the material covered).
Reflective essays:
The written reflective essays are aimed at demonstrating that you have understood and integrated the learning material, and will therefore not be marked according to any grade scheme (% or A, B C etc), but rather ticked off as completed with any relevant feedback given.
Workbooks:
The short-answer/multiple choice workbooks for each module will be marked and must be passed at 70% each in order to show a required level of understanding. The answers to these are easily found within the class material and slides and can be completed as you engage with the live class/recording at the time.
Experiential practice
The course design has a fundamental experiential component. Firstly, each class will start with an invitation to explore some somatic work (body-based mindfulness, movement, nervous system and self-connection work). This is not only to help us arrive in the space together, but vitally, to help us develop greater self-connection and gently reshape our own nervous systems to embody new states of presence, intimacy and agency within ourselves over the duration of the programme. There will be in-depth focus on this also during modules 2 and 3 as outlined.
There will also be opportunities to practise new skills, explore and reflect on new learning in the live calls in small breakout groups. These will be assigned at random during the live calls. Our online community space will also offer the chance for on-going exploration and sharing.
Anchored Partnerships
There will be the opportunity to form an Anchored Partnership for those who wish to; this partnership offers another space for practice, exploration and reflection outside of the live calls.
Once you have signed up for the course I will ask if you wish to form a partnership with one other person in the group. I will then do my best to assign partnerships based on time zones and profession so there is as much coherence and ease as possible. Between yourselves, you will then decide on how you wish to use the partnership in a way that feels supportive and doable for each of you - whether that’s by, for example, meeting up for 15 minutes each month, or creating a Whatsapp / Voxer group.
Please note: the Anchored Partnerships are not a prerequisite of the course. They are entirely optional based on the level of extra practice / support / reflection you feel you need.
Click here to view the ANCHORED mission, values and community agreements.
So this is how we flow...
The pace:
It matters to me that the learning experience I offer is depth-oriented and at the same time, easily assimilated. With depth and assimilation in mind, I have curated this learning experience to follow a format that offers space for digestion and space to go deep into these topics.
→ Each of the 5 modules has 2 x 2 hour classes
→ There are 2 week spaces between each 2 hour class to allow time for reflection and assimilation of the material
→ After the last class of the final module, there is a 4 week integration period to allow extra time upon completion of the course for extra growth, reflection and learning with me and our community of change-making entrepreneurs.
Your investment…
You’re not just investing in yourself or your business - you’re investing in the safety, needs, emotions and nervous systems of your clients, their clients and everyone they come across. This is transformative work that will change the way you approach the whole of your business and how you feel within it.
The investment for this programme has been carefully considered and reflects the time and expertise it takes to create this programme and all learning materials, as well as the time and energy it requires to facilitate, deliver the teaching materials, organise and review coursework, handle the certification process, and be available for the 6-month duration to answer questions and supplement learning in the community space. It also reflects the transformation and influence that this programme will have on those who complete it.
Regular Investment
£4500
Pay In Full
Payment Plan
£1574
3 Monthly Instalments
Payment Plan
£788
6 Monthly Instalments
Payment Plan
£515
9 Monthly Instalments
Joint the waitlist and get an exclusive discount!
My aim is to create an inclusive and rich space where you will have plenty of opportunities to ask your questions, receive teaching, practice skills and build lasting relationships with the other leaders inside.
Accessibility statement:
It is important to me that if you have a passionate desire to engage in this training but it is not accessible financially, or you would require a different payment plan, that you please reach out to me here: Anchored and ‘accessibility’ and we can discuss your options.
Hi, I’m Claire
